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How We Monetize (And How You Can Too)

A transparent look at our revenue model and tips for running your own directory.

guidemonetization
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Running a directory isn’t free. Here’s a transparent breakdown of how we keep the lights on.

Our Revenue Streams

1. Sponsored Listings

Tools can pay for premium placement:

  • Featured section on homepage
  • Highlighted cards with “Sponsored” badge
  • Category sponsorship - top of category pages

2. Display Advertising

Strategic ad placements that don’t disrupt user experience:

  • Sidebar ads (vertical banners)
  • In-feed ads (between listing sections)
  • Blog post ads (before/after content)

3. Affiliate Partnerships

We earn commissions when users sign up for select tools through our links.

Tips for Directory Owners

Building your own directory? Here’s what works:

  1. Start with curation - Quality beats quantity
  2. Build trust first - Don’t monetize too early
  3. Keep ads tasteful - Users leave cluttered sites
  4. Offer real value - Sponsored spots should genuinely help users discover good tools

Transparency Matters

We always mark sponsored content clearly. User trust is worth more than short-term revenue.

Questions about advertising? Get in touch.

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