How We Monetize (And How You Can Too)
A transparent look at our revenue model and tips for running your own directory.
guidemonetization
Running a directory isn’t free. Here’s a transparent breakdown of how we keep the lights on.
Our Revenue Streams
1. Sponsored Listings
Tools can pay for premium placement:
- Featured section on homepage
- Highlighted cards with “Sponsored” badge
- Category sponsorship - top of category pages
2. Display Advertising
Strategic ad placements that don’t disrupt user experience:
- Sidebar ads (vertical banners)
- In-feed ads (between listing sections)
- Blog post ads (before/after content)
3. Affiliate Partnerships
We earn commissions when users sign up for select tools through our links.
Tips for Directory Owners
Building your own directory? Here’s what works:
- Start with curation - Quality beats quantity
- Build trust first - Don’t monetize too early
- Keep ads tasteful - Users leave cluttered sites
- Offer real value - Sponsored spots should genuinely help users discover good tools
Transparency Matters
We always mark sponsored content clearly. User trust is worth more than short-term revenue.
Questions about advertising? Get in touch.